Case studies
Proof, stated so it can be checked.
Real numbers from accounts AE operates. Every figure is pulled from the platform’s own analytics, with the measurement window and the caveats written down.
How we measure
Source
Platform analytics only.
Every number comes from the platform’s own reporting — Meta Business Suite, TikTok Studio, YouTube Studio — never from screenshots of a dashboard we built ourselves.
Window
Dated windows, no cherry-picking.
Each study states its exact measurement window and counts averages across the full period of live operation, dormant days excluded and said so.
Caveats
The caveats are in the study.
Where a metric flatters — views that count replays, approximate chart reads — the study says it plainly, next to the number, so you can weigh it yourself.
Your show next
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